If you think “aged”, “senior” and “elderly” are negative buzzwords, think again! Businesses, large and small, have begun to use the ageing market as a lens through which to view their strategic plans, according to the World Economic Forum report “How 21st-Century Longevity Can Create Markets and Drive Economic Growth”. Contrary to common negative perceptions, older adults are creating a new niche market and fuelling growth and innovation. Read full article.